#GE2015 – Charities’ election campaigns

06 May 2015 Voices

Whatever the result following Thursday’s General Election, some charities have ensured that they have continued to campaign for the matters that most impact their beneficiaries and make their voices heard. We have put together some highlights of these campaigns.

Whatever the result following Thursday’s General Election, some charities have ensured that they have continued to campaign for the matters that most impact their beneficiaries and make their voices heard. We have put together some highlights of these campaigns.

Salvation Army

The Salvation Army’s campaign seeks to inspire voters to ask questions about the things that matter to them.

This involves a series of videos, titled “asking questions that matter”, on topics such as homelessness, unemployment, older people’s care and debt advice.

It has released a number of videos reflecting on the struggles people face, including two featuring Tony who had experienced homelessness and has since moved on to private rented accommodation in Cardiff.

The second video shows Tony as he goes to Westminster to ask Conservative, Labour and Liberal Democrat MPs about their policies on the rights of tenants to challenge private landlords, and the availability of legal aid to do so.

Shelter

Shelter has remained consistent in its campaigning against homelessness and the need for more affordable homes throughout the election period. Its Twitter voice was particularly clear throughout the pre-election debates, regularly highlighting the need to fix the housing crisis and the 6,875 households that have become homeless since the elections began.

It has used infographics to keep up awareness of its campaigns, even using a TV Debate Bingo, calling for politicians to “skip the soundbites and take concrete action on housing”.

  shelter_election_tweet.jpg

Macmillan

Macmillan is calling on people to ensure that cancer care is a priority for the next government, with its “time to choose” campaign. This says that “a week is a long time in politics”, and says that urgent political action is needed as the number of people diagnosed with cancer soars as the UK is already failing to support everyone with cancer.

The campaign has remained present on Twitter, while people can choose to join the charity’s election campaign on their website. Macmillan targeted 15,000 “actions” (where an individual pledges their support) but has already reached 21,400 actions. People can support their campaign by emailing their local candidates, taking a photo of themselves pledging their support or just register their details to say they support the claim.

macmillan_election_campaign.jpg

Cats Protection

Cats Protection is ensuring that animal welfare remains in the frame as we approach the election by releasing its Manifesto for Cats.

It is calling on the government to put in place measures to protect cats from abandonment, harm and neglect. It consists of ten priorities for cats, owners and society as a whole, which includes tighter regulations of the licensing of air guns and banning the use of snares. The manifesto was unveiled at a parliamentary reception for invited MPs from all parties and guests.
 

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