This week we highlight the Anne Frank Trust UK’s use of social video to commemorate the 70th anniversary of her death and Shelter’s interactive buzzword bingo during the politicians' debate last night.
Anne Frank Trust UK #notsilent
The Trust is marking 70 years since Anne Frank died at the Bergen-Belsen concentration camp with the campaign #notsilent and is asking people to film themselves reading extracts of her diary to share on social media anytime on or after 14 April.
It is being run in partnership with Penguin Random House, the UK publishers of Diary of a Young Girl, and the charity has made a selection of passages that are suitable for one-minute readings available on its website.
Gillian Walnes, co-founder and vice-president of the Anne Frank Trust UK, said: “Poignantly we will never know the exact date Anne died, but we have carefully chosen the date of 14 April as schools will be in session and it’s one day before the anniversary of the liberation of Bergen-Belsen where Anne died at age 15 of hunger and disease… Through the #notsilent campaign Anne’s voice will resonate loudly around the country and we will stand together against the challenges of prejudice, discrimination and injustices that are still experienced today.”
Celebrities including Eddie Izzard, Naomie Harris, Simon Callow, Roger McGough, David Miliband, Jacqueline Wilson, children’s laureate Malorie Blackman, Michael Buerk, Arlene Phillips, Ray Quinn and actors Russell Tovey, Ceallach Spellman and Jing Lusi recorded readings ahead of this week to raise awareness of the campaign, a compilation of which can be seen below.
Why we love it: the idea of a one-minute reading of remembrance is a clever take on the traditional one-minute silence, and the use of social media to share the readings is a great way to engage young people with an important and compelling part of history.
Shelter’s buzzword bingo
Ahead of last night’s BBC Debate with five opposition leaders ahead of the general election, housing charity Shelter created an interactive buzzword bingo card with a series of political buzzwords, and encouraged people to play along using its social media channels.
Interactive cards with nine key buzzwords or phrases were auto-generated when people clicked visited the charity’s bingo webpage. If users were unhappy with the options they could refresh and get a new card. Once a line on the card is filled out the user got the option to share on Facebook or Twitter.
Phrases included “hardworking families”, “Brussels” and “that’s already the case in Scotland”.
The charity also got in a few tweets for its housing crisis campaign when the issue came up and those who had played along were encouraged to sign its petition.
Why we love it: hashtags for events like the BBC Debate can be busy places so to attract people’s attention you have to do something eye-catching. And who doesn’t love a quick game of bingo?
