This week we look at the moving new film from CoppaFeel and how Bloodwise has embraced its new name.
CoppaFeel in new awareness film
Breast cancer awareness charity CoppaFeel has hijacked the video for Blackpool singer/songwriter Rae Morris' latest song.
The musician, who recently became a digital ambassador for the charity, has lent her track Don’t Go to feature in its latest awareness raising campaign. The song is accompanied by a film showing a story of a young teacher and her girlfriend, living normal lives, having fun and then dealing with a breast cancer diagnosis.
The film shows two stories side by side, referencing film Sliding Doors. One side shows the woman finding the lump towards the film’s start, and then follows her as she visits hospital, gets a diagnoses, has a mastectomy, and receives chemotherapy.
In the other shot she doesn’t find the lump until a lot later on, when other symptoms start showing, and how that can lead to a massively different ending.
The emotional film ends with the message “Don’t leave it to chance”. Along with the tag line “knowing your boobs could save your life”.
The song is available on iTunes, with 30p from each download of the single going to the charity to help its work.
Why we love it: CoppaFeel’s campaigns always seem to succeed by being slightly different and appealing to a younger audience than a lot of similar charity campaigns. The use of an up and coming singer/songwriter who is receiving more and more air time means that it will immediately hit a wide audience, and the fact that the video is particularly heartwrenching really drives its point across.
#WeAreBloodwise
Blood cancer charity is embracing its new identity as Bloodwise following its name change from Leukaemia & Lymphoma Research. They have produced a new film explaining who they are and taken to the Twitter with the #WeAreBloodwise.
They are asking people to spread the message by sharing on Twitter what being Bloodwise means to them and have also launched a new website to coincide with their new branding. The charity also got involved with a ThunderClap, an app that allows multiple Twitter users to tweet something at the same time.
The charities new identity also coincides with Blood Cancer Awareness Month meaning its new name has maximum impact.
Why we love it: The charity’s new (much improved) name gets maximum impact in this social media campaign, really explaining what the charity’s role is. By coinciding the new identity with Blood Cancer Awareness Month it is also able to have maximum impact.
