Dogs Trust has responded to the 'are you beach body ready?' row, while Save the Children uses comedy to promote Den Day and Christian Aid launches the world's first interactive TV advert.
Dogs Trust – Are you beach Buddy ready?
You can’t missed the online row that erupted between weight loss company Protein World and feminist campaigners, who objected to an advert that featured a skinny girl in a bikini with the slogan “Are you beach body ready?”
Dogs Trust has produced its own spoof version of the ad, (pictured left) featuring a Labrador and asking “Are you beach Buddy ready?" Clearly the dog is beach ready: he has a ball.
After sharing the ad on Twitter, and using the hashtags #BeachBodyReady, it has been retweeted more than 500 times and favourited 350 times.
Why we love it: it’s great to see a charity disrupting such a toxic online conversation with an adorable image, and raising an awareness of its own cause, which you could argue is more important than whether a weight loss company can tell you if you’re thin enough to go to the beach.
Save the Children’s Den Day video
Ahead of the launch of ‘Den Day’ Save the Children has released a spoof film on YouTube to encourage people to sign up.
It follows a group of children as they embark on a mission to build a den. The film is narrated by Grand Designs presenter Kevin McCloud, who said: “I have seen a lot of amazing structures in my time and can happily confirm the dens built by these kids are some of the most creative I’ve ever seen! Den Day is a fantastic way for children to release their inner architect and create their own grand design for a great cause.”
Between 29 May and 6 June Save the Children wants people to raise money by building a den, taking a photo and sharing the results on social media using #denday.
Tanya Steele, marketing, fundraising and communications director at Save the Children, said: “We all sleep under the same blanket of stars but, for millions of children in the world’s poorest countries, life is hard. Wherever they’re born, children want to have fun, make friends and learn new things.
“But many of them will go to sleep cold and afraid because they don’t have a safe place to shelter. That’s why we’re launching Save the Children’s Den Day, giving parents and teachers in the UK a fun, interactive way to teach children about global issues, and giving children in the UK the chance to help others around the world.”
Why we love it: building a den is ultimately a fun activity so it’s great that while there is a serious underlying message, Save the Children has taken a light-hearted approach to promoting the campaign.
Christian Aid’s interactive TV advert
Christian Aid has launched the world’s first interactive TV advert which allows people across the UK to donate instantly using their smartphone. The TV advert aims to encourage people to download the app and make either a one-off donation or sign up to become regular givers.
It works by sending out an inaudible signal to the view’s smartphone which allows them to make a donation in a matter of seconds by activating the app, choosing the amount to give and tapping again to confirm.
The advert, which promotes the charity’s annual fundraising drive Christian Aid week, will be launched for the first time this being on ITV.
Why we love it: being the first to use new technology is always a plus and the fact that this has been launched alongside Christian Aid's fundraising week on prime time TV means it is likely to have a huge impact.
