This week Social Charity Spy looks at what the Royal British Legion did on social media for Armistice Day, and Unicef's emotional new film.
Royal British Legion and Armistice Day
Ahead of Armistice Day this week the Royal British Legion engaged the support of a number of celebrities including, Cheryl Fernandez-Versini, Lord Sugar, Jessica Ennis-Hill and Jools Holland to remind people about the two minute silence that takes place every year at 11am on 11 November.
Celebrities appeared in a moving film reminding people to remember the fallen and encouraged members of the public to share photos of themselves with a poppy to their lips.
The Legion commissioned the film after research revealed that almost 40 per cent of people were not planning to observe the silence, with almost 70 per cent of 18 to 25 year olds saying that they were not aware of when Armistice Day is.
Why we love it: after discovering that awareness was low RBL did something about and made sure that they were likely to reach the people it most needed to by using social media.
Unicef's 'The World Upside Down'
Unicef's new film which highlight's the work the charity does for children in conflicts and emergencies has attracted the attention from a number of celebrities on Twitter, including Lewis Hamilton, Cat Deely, David Walliams and Tom Hiddleston and Eddie Izzard.
The emotive film, created by agency Don't Panic, shows a British family having a day out at the park. The mum and dad sit watching their children play; dangling upside down from a climbing frame and doing headstands. But each time one of the two children spins upside down, their world turns upside down with them, and we see a glimpse of the very different life they could be living in a country affected by war or natural disaster.
It was released to coincide with a new Unicef report that shows that the number of children who have sought asylum in the EU has almost doubled compared to the same period last year.
Why we love it: The contrast between an idyllic family trip to the park and the violence that is shown using the same children experiencing conflict brings home the reality of the situation. The film helps raise awareness of the plight of the thousands of children that Unicef help.
